BRAND IDENTITY GUIDE

Logo

The Buda Consulting logo represents our brand identity through a modern, professional design that communicates efficiency and technical expertise.

Buda Consulting Primary Logo
Primary Logo
Buda Symbol
Symbol Only
Buda Symbol White
Reversed Logo (for dark backgrounds)

Clear Space

Always maintain adequate clear space around the logo to preserve its integrity and impact. The minimum clear space should be equal to the height of the "B" in the logo.

Minimum Size

To ensure legibility, never display the full logo smaller than 100px wide or the symbol smaller than 30px wide.

Color Palette

Primary Colors

Royal Blue
#004AAD
RGB: 0, 74, 173
CMYK: 100, 57, 0, 32
Navy Blue
#003C92
RGB: 0, 60, 146
CMYK: 100, 59, 0, 43
Bright Blue
#006CFA
RGB: 0, 108, 250
CMYK: 100, 57, 0, 2

Secondary Colors

Charcoal Blue
#292932
RGB: 41, 41, 50
CMYK: 18, 18, 0, 80

Neutral Colors

Charcoal Gray
#393939
RGB: 57, 57, 57
CMYK: 0, 0, 0, 78
Pure White
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Color Usage

  • Royal Blue (#004AAD): Used for main logo, primary headings, and CTA buttons
  • Navy Blue (#003C92): Used for secondary elements and hover states
  • Bright Blue (#006CFA): Used for links and interactive elements
  • Charcoal Blue (#292932): Used for dark accents and special features
  • Charcoal Gray (#393939): Primary text color
  • Pure White (#FFFFFF): Used for backgrounds and light text

Typography

Lato

Used for body text and general content. Chosen for its clarity and readability across platforms.

Regular (400)
The quick brown fox jumps over the lazy dog. 1234567890
Medium (500)
The quick brown fox jumps over the lazy dog. 1234567890
Bold (700)
The quick brown fox jumps over the lazy dog. 1234567890
Open Sauce

Used for headings and featured text. Provides a modern, distinctive look that complements Lato.

Note: Since Open Sauce might not be available on all systems, we recommend using it as a web font in digital applications.

Regular (400)
The quick brown fox jumps over the lazy dog. 1234567890
Medium (500)
The quick brown fox jumps over the lazy dog. 1234567890
Bold (700)
The quick brown fox jumps over the lazy dog. 1234567890

Font Hierarchy

Element Font Size/Line Height
H1 Open Sauce Bold 32px/38px
H2 Open Sauce Bold 28px/34px
H3 Open Sauce Medium 24px/30px
H4 Open Sauce Medium 20px/26px
Body Lato Regular 16px/24px
Small Lato Regular 14px/20px

Brand Applications

Website

  • Use white backgrounds with blue accents
  • Maintain adequate whitespace for readability
  • Ensure all interactive elements use Bright Blue (#006CFA)
  • Use Royal Blue (#004AAD) for section headers and main CTAs

Digital Marketing

  • Maintain consistency across all platforms
  • Use the symbol-only logo for social media profiles
  • Apply the color palette consistently across all materials

Print Materials

  • Use CMYK color values for all printed materials
  • Ensure minimum logo size requirements are met
  • For dark backgrounds, use the reversed logo version

Voice & Tone

Brand Voice

  • Professional but approachable
  • Technical without being overly complex
  • Solutions-oriented and confident
  • Educational and informative

Communication Principles

  • Prioritize clarity and precision
  • Focus on client benefits rather than technical features
  • Use active voice whenever possible
  • Avoid jargon unless necessary for the specific audience

Imagery Style

Photography

  • Use high-quality, professional images
  • Focus on technology, data, and business professionals
  • Maintain a consistent color temperature across all imagery
  • When featuring people, ensure diversity and authentic scenarios

Icons & Graphics

  • Use simple, clean line icons with rounded corners
  • Maintain consistent stroke weights
  • Use the primary color palette for all graphic elements
  • Ensure adequate spacing between graphic elements

Contact Us

For questions about brand usage or to request additional brand assets:

Email
Website
www.budaconsulting.com